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A collection of thoughts & opinions on my interests :: communication. design. creativity. technology. health. & life ::

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  • Reviving the Customer Experience – One Food Truck at a Time: Part 1

    What do you get when you combine a U.S. Army Veteran, a Yale graduate, an investor, an entrepreneur and a gourmet food truck pioneer?

    The answer: Jeff Kelley. No, he isn’t five different people, he is just one person, and one extremely interesting person at that.

    I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”

    My friends and I accidentally sat in the VIP seating area, whereupon Jeff  kindly told us we were actually not that cool; but he made up for it by setting up our very own table right next to the VIPs (talk about creating a great customer experience).

    Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. His answer: a Food Truck Advisor. After running one of the first food trucks in DC, he’d recently sold his food truck and now advised others looking to get into the food truck business.

    Umm, how cool is that?!

    Read More

    Posted at 10:58 AM (2 years ago) | Permalink

    5 Things Small Businesses Need To Know To Avoid The Groupon Curse

    Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them.

    One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday. As any good female friend should do, I reminded my clueless friend Steve that Valentine’s Day was around the corner.

    Steve had been dating his girlfriend for a couple months and neither of them struck me as the typical flower type; so I was thrilled to have found what I thought was the perfect Valentine’s Day deal for him – Fancy Fortune Cookies.

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    Posted at 12:09 PM (2 years ago) | Permalink

    How Port City Brewery Got Me Buzzed

    I’m drinking the Port City Brewery kool-aid (or beer, rather) and I wish other small businesses would give me the same buzz.

    It all began on a Saturday afternoon. a friend had told me about a $5 beer tasting and tour at a relatively new brewery called Port City. Luckily for me it happens to be a hop, skip and jump from where I live, so a few friends and I decided to check it out.

    The beer was awesome, the people were down to earth and the tour was fascinating. Needless to say by the time I left, I had a newfound appreciation for “hand-crafted” beer.

    As a social media nerd, I immediately wanted to give them a shout out and share the experience with my friends and followers. I was also interested in seeing what type of social media business users they were (if any) because I categorize businesses into three types of social media users:

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    Posted at 9:17 AM (2 years ago) | Permalink

    01/18/2012

    
My blog’s blacked out today in protest of SOPA & PIPA. If you have a WordPress site, you can use any of these plugins to join as well. And please write and call your elected leaders to remind them to vote against this heinous bill.

    My blog’s blacked out today in protest of SOPA & PIPA. If you have a WordPress site, you can use any of these plugins to join as well. And please write and call your elected leaders to remind them to vote against this heinous bill.

    (Source: shonaliburke)

    Posted at 11:05 AM (2 years ago) | Permalink

    From Podcast Host to Podcast Guest

    I love interviewing and learning from other people which is what motivated me to start my own podcast, twoJMUalum. But I have always been in the podcast host chair, that is until a couple weeks ago when Harrison Kratz, and then Joe Hackman, asked if I would like to be a guest on their podcast shows. I was completely and utterly honored and flattered that they asked me to be apart of their podcasts! I have to admit I was a bit nervous at first, but going from podcast host to podcast guest was actually quite fun!

    If you haven’t already, I hope you will listen to both of the podcasts below. And don’t forget to connect with both Harrison and Joe (two really awesome social media friends that I am grateful to know). 

    1.Harrison Kratz’s #PRStudCast episode, “Discussing Social Good and Blue Key” featuring Shonali Burke and myself. 

    2. Joe Hackman’s Internet Radio Mashup episode #1, featuring Adriel Hampton from Nationbuilder, Melanie Burke from the SonRise Equestrian Foundation and myself. In this podcast episode we discussed everything from 9/11 memories to social media business solutions. 

    As always, I would love to hear what you think. Thank you all for your continued support!

    Posted at 2:39 PM (2 years ago) | Permalink

    The Young & The Determined Series - #4 Bryan Virgil Crist

    Bryan Virgil Crist, a 2010 James Madison University  graduate, joins us on the twoJMUalum podcast as our fourth guest on ‘The Young & The Determined Series’. Bryan knew he wanted to pursue a major in Public Relations, which is exactly why he chose to transfer to JMU after community college. But what he didn’t realize was how difficult the job market would be, even with a degree. Listen to see how Bryan’s steadfast determination to land a job in the public relations world finally paid off and hear the advice he has for recent graduates and job seekers.

    To listen to this twoJMUalum podcast episode click here or to subscribe to the podcast via RSS or iTunes click here.

    Can’t wait a minute longer to listen? Not to worry just press play now and enjoy!

    And don’t forget to follow Bryan on Twitter and keep a look out for his new sports blog. 

    As always if you have any comments, suggestions or just want to say hi send us an email at twojmualum@gmail.com or hit me up on Twitter @rachaelseda.

    Posted at 6:30 AM (3 years ago) | Permalink

    11 Things You Probably Don’t Know About Me

    Last week I read a post by Arik Hanson titled, "8 Things I Wish More People Knew About Me". I love learning new things about friends and bloggers I follow, so naturally I read it. It was Amber Naslund’s blog post, "What I Wish More People Knew About Me" that inspired Arik to write his post. In her post Amber actually encourages all of her readers to write a similar post and send it her way (which I hope you all will!). Here is my list of 11 things you probably don’t know about me. (I’ve also decided to share this embarassing picture of myself that my father posted on Facebook. This was taken in Kodiak, AK when I was about eight. That is the halibut my dad caught)

    1. If you know the culture of Hawaii, you will totally “get” me. While most of you might know I spent most of my life growing up in Hawaii, what you may not know is that I am the person I am today because of Hawaii. If you have been there, or better yet lived there, you will understand a lot more about why I do/act/feel certain ways about things in life. I have also moved around a few times and I know what it’s like to be the new kid, which sucked but I also wouldn’t trade it for the world. If you’re wondering, I’ve lived in Florida, Alaska, Hawaii and Virginia.

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    Posted at 10:24 AM (3 years ago) | Permalink

    Five Vitamin Supplements That Prevent The Job Hunt Blues

    "I wished that once you graduated, with ur masters, a job would automatically be waiting for you. Hate this job search thing, especially when there are no jobs to really search for. Need to keep thinking positive and pray that whatever is supposed to happen, will happen in time." 

    This is a Facebook post I recently came across from a dear friend I grew up with in Hawaii (for the sake of privacy lets just call her Callie). I immediately commented on Callie’s page to congratulate her on graduating and encourage her to keep her head up.

    "Sometimes it’s all about timing," I wrote, "but I promise that dream job is out there."

    Read More

    Posted at 8:39 AM (3 years ago) | Permalink

    What Can A Foreign Exchange Student Teach You About America?

    With the 4th of July right around the corner we are often consumed with figuring out where we are going to celebrate, what food we are going to bring, if there’s going to be enough fireworks and at the same time, fervently crossing our fingers that it won’t rain. Perhaps we don’t always think about what this holiday means or what makes the United States of America different from other countries.

    My little cousin Caroline is currently hosting an exchange student from Russia named Anya. I was hanging out with them on my vacation home in Virginia Beach and I was pondering what I could take her to do that would help her experience America. Quite frankly, and unfortunately, I have not yet had the opportunity to travel outside of the country (besides Canada which I don’t count).  And as silly as it might sound, I truly wasn’t sure what experience we could offer that was unique to America. 

    I am an innately curious person and I love to learn about new people. Although I haven’t traveled outside of the United States I know there is so much I can learn from people who have and by meeting people from other countries. I wanted to share with all of you some questions I had for both Caroline and Anya about their experience and what they have learned from each other (and what I have learned from the both of them!). 

    After watching the video I would love to hear your answer to my burning question as we approach the 4th of July; what is American?

    (By the way, I hope you all have a safe and happy 4th of July!)

    Posted at 8:45 AM (3 years ago) | Permalink

    Ending Nightmares One Blue Key At A Time

    Nightmares. We’ve all had them at some point in time. As a child I remember one distinct nightmare of an ugly witch that I have never forgotten. After killing my family she was trying to abduct me from my home. I had no one to protect me and there was no where I could go to get away from her.  I still remember the feeling of fear that consumed me. I truly thought this nightmare was real. At some point I woke up and quickly ran into my parent’s room with terrified tears streaming down my face. My mother held me and attempted to calm me, like only a mother can her child. “Rae Rae, Mama wouldn’t let anyone hurt you, ever! Don’t worry; you are safe in your house. It was just a bad dream.” I remember her words as if it were yesterday.

    Sadly, for some people, nightmares are not just bad dreams; they are reality. I recently watched an episode of Super Nanny where a mother had adopted two children from Ghana. Bedtime was difficult for the children. You see, where they came from bad things happened at night. They heard real screams of innocent people being hurt. In the blink of an eye people would have their homes destroyed or taken over. This mother’s new adopted children lived the first few years of their lives continually reenacting the nightmares they experienced as refugees of war. 

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    Posted at 9:32 AM (3 years ago) | Permalink